LO2: Treatment and Audience profile

Brief

You have been asked by local community radio station, Sheffield Live!  to create a new and original radio show or drama.

You will create the first 5-10 minutes of the new radio show/ drama and include:

Presenters/ voice actors

News bulletin

Feature/ interview/ narrative 

Jingle/ theme music 

Bedding music/ sound/ effects

Original advert

Competition/ social media links

Style and Content

Our radio station will be a magazine show including common content a magazine show.

Presenters

Presenting our radio show will be Me, Shauna and Evie. Including a male voice/ presenter will allow us have a wider/ varied listeners tuning in. For our male presenter we will have Joey this will also portrays the gender variation we aimed to have. Our presenters will have Yorkshire dialect and casual informal talk/ elaborate coding this will make it relatable especially towards. our South Yorkshire listeners the listeners form different regions may not understand.

Potential Names

• SHF
• One20 FM
• Forge FM
• Kelham FM

We have chosen to name our radio show One20 FM. This is related to the bus 120 which is the bus number which travels through Sheffields main parts.This allows our radio show to be clearly targeted at out Sheffield audience.

Song Choices

• Akon- dont matter
• Destinys child- Say my name
• Sean Kingston- Beautiful girls
• Britney Spears- Toxic
• Outkast- Ms Jackson
• Coolio- Gangstas paradise
• NeYo- Miss Independant
• Drake- Gods plan
• Bruno Mars- Finesse
• Kendrick & SZA- All the stars
• Portugal the man- Feel it still
• MK- 17

Final Song Choices

• Sean Kingston- Beautiful girls
• Outkast- Ms Jackson
• Drake- Gods plan
• Bruno Mars- Finesse
• Portugal the man- Feel it still

These are the songs we have chosen due to them still including trending music and throwback/ old school songs.

Features

Our radio show will inclue competiotins related and targeted to our audience such as winning ticket. Also, competiotions for over 18s will be featured in the show such as nights out, drinks etc. This will attract more listeners from the ages of 16- 24. We will also feature confession call ins, allowing listeners to ring in with problems, secrets etc. Another featyure will be song request as most of our songs played are suggetions from our listeners making the radio show even more connected with the audience. This is easily done as our target audience are owners of smartphones/tech.


Advertisements

The advertisements featured on our radio show will be targeted specifically at our audience such as car insurance this is because our target audience includes alot of new young drivers and an advertisement on car insurance is something they will need or ar looking for. University open days will also be an advertisement featured as our target audience are in the ages of starting university or in university. This will be featured as a sponsership.Clothes/ online shopping websites is also great advertisment for our show as theyre will be more female listeners than males at 75% of female listeners. Our target spends alot of time and money on shopping other web pages such as BooHoo, Nastygal etc will be featured. Our target audience spends alot of money on food due to food/ restaurantsbeing part of their social life, Work, School, Dates etc. Online food delivery pages such as just eat will atract my target audience and also restaurant. Deals on food and clothes will also gain more listeners.


Running Order

"Start your night right"


Running order: 7PM-10PM

19:00- Station jingle
19:00- News and weather
19:01- Introduction of presenters and theme
19:02- Song (Gods plan)
19:03- Competition information
19:03- Phone in request
19:04- Song (Feel it still)
19:05- Advertisements break
19:07- Station jingle 
19:07- Song (Beautiful Girls)

Our theme for the radio show is confessions and best one wins a night out.


Genre

Our radio programme will be a magazine talkshow radio show scheduled to air at 7pm until 10pm. The talkshow will fit the time scheduled to air as its narrative will be. Such as presenters saying things such as have a 'good night' or night weather forecast and news. Also, the talkshow being schedule at eveneing time alows us to talk about thing which may be rude/innapropriate/ explicit for a brakfast radio show.






Audience Record Ideas